Material Lab (2025)

Branding, Digital Content, Prints & Website.

The Material Lab is a collaborative research center at Pratt Institute dedicated to advancing materials research. I helped develop internal and external materials, including guides for studio visits and loans. I also supported The Material Lab Prize, an annual fall gallery exhibition, across branding, print, website, and photo direction. Supported by Jay Lemire and Joanna Barnett.

The copyrights for the images belonged to Pratt Institute, School of Design.

CrowdRiff (2024)

Digital Content

CrowdRiff is a smart way to manage visual and digital assets for tourism and destination enterprises. I helped develop promotional content for the CrowdRiff product launch, case study, and CrowdRiff Creators Material. My responsibilities included video editing, motion graphics, and supporting graphic design for ads, emails, and digital content. Led by Derek Sharpe (CD) with Michael Hua's (SDG) support.

The copyrights for the images belonged to CrowdRiff under a work-for-hire agreement.

VOC Studio (2024)

Branding + Digital Content

VOC Studio is a tech-driven creative studio that produces bold art installations and immersive experiences with vision. I led the development of brand identity, content strategy, and photography direction for their new branding. This work reflects the studio's new brand identity, emphasizing interactive innovations. Collaborated with Hilmi (3D) and VOC Studio (Photography) on the project.

LVE NXT Branding (2022)

Branding + Digital Content

LVE NXT is a whole dining experience that embraces sustainability and locally produced food from the land of Bali. Developed the brand experience for a locally-inspired used restaurant, drawing inspiration from Bali, Indonesia. This involved defining the visual identity with a focus on spatial and dynamic typography. Led the project as Assistant Creative Director, managing collaborations with Agency X (In-house Locavore), Digital Nativ (Bio Future Gallery), Santuari Studio (3D), and Tomo Studio (Website).

The copyrights for some of the images belonged to LVE NXT.

Night Rooster (2021)

Branding + Graphic Design

Night Rooster is a craft cocktail bar celebrating local ingredients inspired by local folklore—part of the family of LVE NXT, Bali. As Art Director, I collaborated with David Sullivan at Agency X (In-house Locavore) to develop the new brand identity, supported by Ardhana Bagus (Photography).

The copyrights for some of the images belonged to LVE NXT.

HumanizeUs (2020)

Spatial Design + Design Content

HumanizeUs is an event that includes sessions and experiences to promote mental health awareness in Jakarta, Plaza, Indonesia. I developed the spatial and social event concept for a mental health awareness campaign held at the Mall of Indonesia in Jakarta. The experience explored the interplay between personal perspectives and collective doctrines. As Senior Graphic Designer, I contributed to the project, collaborating with Agatha Caroline (Interior/Bitte Group), Maika Collective, Gabriella Tiffani, and Mana Living (Creative Direction).

The images are from many sources, Instagram posts related to @HumanizeUs, @BitteGroup & @MaikaCollective.

Starbuck Dewata - Journey from Seed to Cup (2019)

Spatial Design + Design Content

Starbucks Dewata is one of the biggest Starbucks reserves in Southeast Asia, serving not only as a place to enjoy coffee and tea, but also as a hub to learn more about locally sourced coffee beans. Developed interactive wall art for Starbucks Dewata, Bali, showcasing the local coffee journey. As a Senior Graphic Designer, I created storyboards and supported content research. Collaborated with Agatha Caroline (Interior/Bitte Group) and led by Satriya Gurnitha and Glee Ananda (Maika Collective). Video by Fikri Rama, Maika Motion Picture.

The images are from many sources, including a Starbucks press release and an Instagram post related to @BitteGroup and @MaikaCollective.

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